Karen Nelson-Field and Lena Roland

Opinion

21 August 2023 • Beyond the AI hype lies an important question: where's the human? For this special edition of Attention Applied Professor Karen Nelson Field is joined by WARC's Lena Roland, both of whom argue that as Gen AI ramps up, the core value of the industry remains its understanding of real people, whether in media and attention or by ensuring that emotion, imagination, and wisdom are at the heart of the next iteration of the web.

About Karen Nelson-Field and Lena Roland

A globally acclaimed researcher in media science, Professor Karen Nelson-Field founded Amplified Intelligence to change the way that media is traded. She is a regular speaker on the major circuits, including Cannes, and counts some of the world’s largest advertisers as her clients. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. Her second, The Attention Economy and How Media Works, explains the stark reality of human attention to advertising. Lena Roland is Head of Content for WARC Strategy.